| For most health clubs and spas, marketing is not a luxury but a
necessity. Today's fitness marketplace is a competitive arena where
you cannot afford to stay on the sidelines, waiting for business to
happen. One way to reach out to the public is a member newsletter.
A newsletter can be a vital part of an overall marketing program.
Interesting mailings sent out on a regular basis keep your club's
name in front of current and prospective members, thus increasing
the flow of referrals that come from existing members or third
parties.
A dignified, interesting newsletter communicates a number of
messages about your club. For instance, you provide
professional, experience-based services, offer state-of-the-art
equipment, you care about members, and that you are interested in
helping them succeed.
You could decide to create your own newsletter - which you write,
design, print and mail yourself. . . However, producing
lively, readable copy on a regular basis is a daunting task to many
clubs, as are the problems raised by designing and producing an
attractive publication and the costs associated with postage.
You may want to consider subscribing to our
Preprinted Member Newsletter service. We will prepare
and mail a full-color newsletter to your current or prospective
members customized with your name or logo - emphasizing your hot
specials or promotions.
Don't Sit There Waiting for the Phone to Ring!
Member newsletters can be one of the most effective ways of
creating good will and building good business. Newsletters typically
have a longer shelf life and can position you as a service-oriented
business with an interest in long-term member retention. Your
members will be better informed consumers and may also become sales
representatives to friends and colleagues! |
