Experienced marketing professionals know that the tools for managing marketing tactics are as important as the tactics themselves. If the tools that you use do not allow you to segment, target, track and measure, then you cannot build a continuous improvement marketing strategy for your dealers and franchisees.

Lorex's Marketing Tool Box provides a full suite of services for effectively managing marketing programs in a decentralized environment-in particular, the dealer/franchise model.

These tools include:

• • Data Modeling
• • Demographic Mapping
• • Targeting Tools
• • Tracking and Analytical Tools
• • COOP Management Systems
• • AdBuilder Plus™

If this sounds like what you might need, click on the Contact Us link on this page for options to speak with a representative-or receive more information online.