Why Lorex?

    Indirect Channel Marketing

    If you are responsible for managing the brand marketing of a dealer or franchisee network, you realize that it is much more difficult than direct channel marketing.

    Indirect channel marketing inherently lacks many of the controls and access to information that make the job of direct channel marketing easier.

    Lorex provides a turnkey set of products and services that bring those controls and data gathering tools to indirect channel management teams-often with little or no investment from the branded provider.

    These products and services include:

    • Data modeling tools to help dealers and franchisees understand their best customers better
    • Demographic mapping tools to help dealers and franchisees understand where their best customers live
    • Targeting tools to help dealers and franchisees find more new customers based on what they learned from modeling their current customers
    • Cradle to grave fulfillment of many marketing tactics like direct mail, shared mail, print, broadcast media, ad specialties and many others -all managed and delivered through a proprietary, branded online marketing portal
    • Integrated COOP Management including branding and legal approval as well as COOP Accounting
    • Tracking and analytical tools to provide real response data from indirect channel marketing tactics back to the brand marketing management team

    An amazing set of tools and services with little or no upfront investment. If that sounds interesting to you, please click on the Contact Us link to the right for options on speaking with one of our marketing professionals.